Taking Care of Business


You’ll notice that Broken Penguins mainly reviews fiction and that’s because I love fiction. There’s nothing like burying yourself in someone else’s world and letting it consume you for the day. But I do sometimes make time for some business books.

Okay, sharing time: I work in PR and I love it. I’ve been working in this field for four years and I’ve already learned A LOT. But what’s fantastic about PR is that there’s no time to be bored — there’s always plenty more to learn. And hence, a lot of business reading.

So here’s what’s on my list:

BUS_brandwashedBrandwashed by Martin Lindstrom
If you are interested in marketing, branding or psychology, you must hear Martin Lindstrom speak. He does a lot of unique research into how people are influenced by brands and some of his findings are pretty shocking. He is a quirky, quirky man and that translates into fantastic presentations.

The Virtual Self by Nora Young
I received a copy of The Virtual Self after seeing Young speak at a Third Tuesday Event. Young looks at how we’re tracking and sharing our own behaviour online — and why we keep doing things like telling the world how many pounds we’ve lost and how many pages we’ve read.

BUS_spunkSpunk & Bite by Arthur Plotnik
Writing gurus always point you to Strunk and White’s The Elements of Style. While The Elements of Style focuses on fussy grammar and composition, Spunk and Bite is all about writing to captivate your audience. How teachable is this skill?

The Loyalty Leap by Bryan Pearson
Pearson is supposedly the guru of repeat customers. He looks at data, lots of it, and helps companies bring back happy customers. Hey, maybe he can even help me bring you back to Broken Penguins…

Photo credits: junryou-na-kokoro.deviantart.com

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